In these days where there are millions of users surfing the internet, accessing information and even purchasing things online via their mobile or tablet, it has made many E-Commerce companies and businesses consider the possibility of developing a mobile app of their own to reach out to that market. In fact, the numbers are only increasing and the market trend has shifted towards being mobile/tablet dominant.
It is a fact that the mobile market cannot be ignored if not you might be missing out on a large pie of the business. So are we left with no choice but to flow with this trend?
Not known to many perhaps, but the development and design of mobile apps can be very costly and tedious, especially if you compare the costs and effort required with a website. Particularly, solutions where mobile apps are supposed to work alongside an e-commerce website can cost quite a hefty sum of money.
In the category of retail and e-commerce, due to the fact of not wanting to lose that market ground, there are many business owners adopting these expensive solutions which might end up working against them for some.
There is an alternative!
There is an option for these people to consider though, a less expensive alternative which serves both purposes. This term isn’t new to us and it is called Responsive Websites. And for this particular topic,Responsive E-Commerce Websites.
As many of us already know, responsive websites appear very nicely on mobiles or tablets, and this function appeals well to our tablet and mobile users. Dimensions and resolutions do not get thrown off and nothing is compromised aesthetically. Of course, the disadvantage to this alternative is that there isn’t a customized app on their mobile for them to simply launch, but I believe that this alternative is one which is practical and economical, especially for new e-commerce business startups.
This article isn’t to discourage or diminish the importance of mobile apps, but rather provide a cheaper alternative for people who are thinking of starting an E-commerce business, desiring to reach out to the wider market, and do not have the means to afford the design and development a mobile app. And only when your e-commerce business is established and when you have a steady stream of business, it is then a good time to consider customizing a mobile app to give your buyers more reasons to visit you.