What to Keep in Mind When Choosing a Digital Agency

If you’re running a website or are looking for somebody to develop a website for you then it is absolutely crucial that you have a good web designer to help you optimise your site. This is even more crucial when you’re running an e-commerce site where you will want people to purchase the products or services you’re offering. You wouldn’t have your products on shelves in a random, messy order if you ran a brick and mortar shop. You want to make the shopping experience as pleasant and convenient as possible for your customers. You will also want people to know about your business. If you’re just starting from scratch or would generally like to expand your audience you should find help by hiring a digital agency. But how do you go about choosing the right digital agency for your online presence?

What exactly do you need?

A lot of digital agencies offer packages including web hosting, website design, Search Engine Optimisation (SEO) and brand promotion. If you need the full package then make sure that the digital agency you pick will offer all of those services because it can often be easier to get all services from one company. It means less confusion when you just have to turn to one company for your internet presence. So ask yourself if you need a website built from scratch. Do you want it to be hosted on in-house servers to request changes that can be made quickly without a long reaction time? Do you want the agency to handle your Socials such as Facebook, Twitter, Google+ and Pinterest? Do you want them to provide you with content for SEO and link building? Ask yourself those questions to find out what digital agency services would be most useful to you.

Meet them

You will be surprised how much of a difference it can make to go and meet the marketing experts at their office. You can get a feel for the work climate and it is always helpful to get to know who you’re dealing with face to face. This will enable you to make closer ties and hopefully have a relaxed and more personal work relationship. Communication is often easier when it is face to face and seeing that you will most likely be working together very closely, a good relationship with one another is vital. During the meeting, make sure that the digital agency can answer all of your questions clearly. Take a look at previous work they have done to make sure that their style suits your needs.

Visit www.ssinternet.co.uk to find out more about what a digital agency can contribute to your business.

David Shaw is a Conversion Rate Optimisation Expert & Web Analyst from Bristol, UK.Working for clients around the world he specializes in Website Analysis, Search Engine Optimization, Conversion Rate Optimization and User Experience Analysis.He has generated millions for companies around the world through A/B testing and website optimization to increase conversion rates and revenue.

Posted in Conversion Rate Optimization, SEO, Social Media
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David Shaw

Hi, I am David Shaw a Conversion Rate expert from the UK with over 5 years experience in optmizing websites to generate more revenue.

On this blog I share case studies, tips, techniques and latest best practices to help you stay ahead of the competition.

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