Google Analytics is a free web-based website monitoring/analytics service that allows website owners to track a range of key metrics about what is happening on their websites.
The service is free to anyone with a Google account and collects data about visitors as they move around the website, including information about how the visitor arrived at the website, the content they are looking at and the events/transactions that they are making whilst on the website.
All websites have different goals but Google Analytics collects a wealth of information to make reporting on the success of your website easier. Whether you are looking to increase pageviews to increase advertising revenues, or increase visits to increase eCommerce transactions, Google Analytics gives you all the information you need to optimize your website for better performance.
Google Analytics enables website owners to analyze potential problem areas on their websites as well as identify areas of their website that are driving in traffic, such as articles that have a strong search engine presence or links from popular websites.
If you have not yet installed Analytics tracking on your website then why not give it a go today, it is free and could help you take your website to the next level. If you use Google Adwords then I would recommend you Link Your Google Adwords & Google Analytics Accounts to allow you to analyze where your money is going and identify areas where it can be better spent.
Do you use Google Analytics? What do you use it for? How would you define Google Analytics?