As an entrepreneur, you’re always looking for ways to save time and money. Keeping your website on the cutting edge and functioning optimally for your business is a constant concern. While hiring a webmaster or a personal assistant can be a time saver, you’ll have to decide if that position is worth adding a salary to your business expenses.
With all of the developments in technology these days, there are ways to maximize the effectiveness of your website without having to hire a personal assistant.
What kind of apps can help with cutting down time?
These days, there are a host of innovative applications (or “apps”) on the market that can save you time and money as you run your website and business.
For the freelance writer, developer or artist, iFreelancer can be a tremendous time saver. Instead of spending hours in front of the computer searching for new gigs, this app will send you job listings relevant to your skills and interests. It pulls from the major freelance listing sites Freelancer.com, Elance.com, Vworker.com, Odesk.com and Scriptlance.com. Best of all, this app is free.
• Omni Invoice
This app will help you to generate professional, polished-looking invoices and quotes right from your smartphone. If you run any sort of retail operation, Omni Invoice lets you create invoices from quotes, which is handy when you don’t have access to a quote catalog. This slick little app costs only $5.
Hootsuite is a “hub” app for easily monitoring all of your social media pages. It is a bit pricier than the others at $9.99 per month, but it can be a tremendously helpful time saver for those reliant on manifold social media profiles to market their business. It tracks and consolidates all your information pretty succinctly and presents it in a clear way.
PPC or SEO? Which trio of letters is best for me?
Using Pay-Per-Click (PPC) instead of Search Engine Optimization (SEO) for your website has the same net effect, but PPC often leads to results faster and more efficiently. Setting up a Pay-Per-Click campaign with a third party provider makes it even easier. It’s a relatively simple process, especially with some expert help, and can start directing traffic to your website within hours. SEO is more organic and often requires the help of a professional company. It works and has value, but the results can take weeks (or longer) to register a noticeable effect on traffic to your website.
How Can I Use Social Media to Get Real-Time Feedback About My Website and Business?
Most of the usual social media outlets (Facebook, Twitter, Google+) are free to use and are an easy way to stay directly connected with your customers. Facebook Analytics is set up to deliver pretty granular information about how your site performs in Likes, Shares and Feedback, which is valuable information to have. Twitter is a newer machine, but introduced a web analytics platform for users late last year. Having this direct connection to your buying public is invaluable and easy to track on your own, without the help of a personal assistant.
It IS possible to save both time and money without having to hire a personal assistant. These are just some of the ways that recent developments and advances in technology, when applied intelligently, can take away the need for a personal assistant.
Zach Buckley is a freelance writer who is interested in exploring the intersection of culture, science and education. He lives in the Midwest and enjoys music, literature and good food.