This is a guest post by Jeff Gross. Jeff is a consultant and content contributor for new Queens homes community.
Social networking has become a treasure trove of new clientele for the companies that know how to do it the right way – doing it right involves creating natural conversations and targeting an audience that is interested in your product. However I’m sure the “how” of social networking will be covered at another time. For now, which is better, the new Google social network adventure or the tried and tested Facebook?
Google+
You may not have heard of it yet, but chances are you will. Yes the end-all be-all of internet, Google, has created a social network platform with the somewhat lofty goal of rivaling Facebook. For those who track what’s going on in the online world, this is not Google’s first attempt at this. The last was remarkable only in its utter lack of success in comparison to everything else Google tries. Will this time be better?
As with most consumer based products—and it is a product despite their insistence that it be called a “project”—it is nearly impossible to tell at this point, but it has potential. Here are some positives to creating a Google+ page for your company:
- It is backed by the most powerful company on the internet, and they seem committed to making it work this time.
- They claim much of their software is better than Facebook. Is it possible for a multibillion dollar internet corporation to create code better than a few college kids living in a dorm? We’ll see.
- They do have a lot (we’ve been notified) of new free stuff not available on Facebook. That might be worth checking out at least.
The real victim no matter what happens is MySpace. Whatever happened to that site? Facebook has become the most popular social network, exponentially out performing other social networks. It is second in overall visits to any site, only Google gets more visits… and a bunch of people visiting Google are probably looking for one Facebook page or another. Here are the somewhat obvious benefits:
- Tons of users
- People are used to it, they’re not used to Google+
- Proven natural traffic
- Simple to setup and to use
- Well-known and used worldwide
Conclusion
You need a Facebook page, and you need to learn how to market your product or service the right way using social networks. There is a right and wrong way, and a series of ads and hard sells aren’t going to get the traffic you need. There are tons of helpful articles that can show you how to promote your Facebook page the right way. In addition, though not mentioned here, Twitter is a great “gateway” to both your Facebook and website, and there are a number of programs that allow you to make simultaneous updates to both your Facebook and Google pages so this may be something to look into.
As for Google+, right now it is too early to say. It is not harmful, so if you have the time making a page is a good idea. How much time you spend on updates etc. is up to you, but right now Facebook should still be the priority.
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{ 8 comments… read them below or add one }
hey this post is very helpful as it contains the benefits of marketing through facebook as well as google+ both. Also knowing about the google+ benefits as it is new and all that under the same roof….great work.
Thanks
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Twitter: nirmalche
December 21, 2011 at 1:58 pm
Yeah, You are right . Facebook is what I still prefer and I think Facebook are making very nice changes to remain as a competitor.
Both facebook and google+ played an important role for social networking. Facebook i like to prefer more because of the easy access,popular and well-known worldwide.Finally facebook will be prevail.
In the case of social networking,Facebook plays an important role.Now Google is also exhibits as a social networking as a name of Google+.It is really interesting to know that Google is not only a search engine but also a social networking engine.
Twitter: Slavistix
February 6, 2012 at 2:59 pm
Google+ has some nice features Facebook does not have. But the population of Facebook is the key factor right now, people are testing out G+, but not visiting and using it everyday like they do with FB. Still a platform worth checking out, because it will have a bigger impact soon.
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Google + and Facebook both are nice. we can communicate by both of site. but, facebook is great. i love facebook . cause,it has many nice feature which is not in google+ .such as many app. however g+ in brand new. thats why people not more interested in google+. bur, both are good.
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This is where the line is drawn! Most true Americans would like there Peace and Freedom! The American Way as we used to know it, is done! Facebook will IPO’s and they seem to be on top of the world only to crash hard as the true American fights for his right to privacy!!! That’s right privacy! You social media marketing fans will be on one side and true Lincoln Americans will be on the other. A new civil war – google, facebook, corporate america will go down with the South just like slavery. In the 60′s it was fight for your right to party>now it is fight for your right to privacy! Facebook crosses the line with our children and when you mess with my family it is war!!
I’ve noticed that (in terms of my business at least) leads I get from Google+ seem to be higher quality. The demographic seems a bit more mature to say the least. I hope it’s here to stay!
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