Every blogger should have an account on Twitter by now. But are they using it in a way that drives traffic back to their blogs?
I see a lot of bloggers who are still only posting updates about how their day is going and what they are having for dinner with only the occasional link to their new blog post.
Don’t get me wrong, updates about you and what you are up to is a great way to interact with others on Twitter, but it is not going to send a lot of traffic back to your blog. The aim is to get a steady balance between personal tweets and tweets related to your blog.
I want to share with you a few tips on how you can drive traffic to your blog through Twitter.
A great way of getting people to click through to your blog is to ask questions and end them with a link back to a post on your blog. A great example for this post would be:
“Do you want to drive more traffic back to your blog through Twitter? [Link here]”
This approach gets people more interested in your post because the tweet engages them rather than just spitting out a post title at them. The reader believes that they will learn something or take some value from reading the post.
Chances are you tweet a link to your latest posts once you have published them on your blog. Hopefully you will be doing this in the form of a question where possible. The next step is to do a follow-up tweet for your post.
You can either send it out in a ‘You might have missed:’ format, or you can engage them again with another question. Chances are many of your followers missed your first tweet so a second at a different time of day is a great way of increasing the exposure of your latest post.
Have you heard the saying:
“If you don’t ask you don’t get”
This rings true on Social Media. Don’t be afraid to ask your followers to support you and your blog, send out a tweet asking your followers to ReTweet, Like or Stumble your blog post. This can lead to a far greater reach for your blog posts.
One of the biggest turn-offs for me on Twitter is accounts that don’t have a profile picture. I associate them with being spam accounts and will never RT or share content from these users. I am sure I am not alone in this so be sure that you don’t come across as a spammer, upload a profile picture and have a complete profile on Twitter.
This is a great way to increase the reach of your tweets on Twitter. Most niches have a set of hashtags that are monitored by users in that niche. A great example would be #bloggingtips, there are many Twitter users who watch this tag looking for great tips on blogging. If you write a blog posts which has blogging tips then when you tweet out a link to the post include the hashtag on the end so that it gets put in front of these interested users.
Using the tips I have outlined above should help you to drive more traffic to your blog through Twitter. Do you have any extra tips that help to drive traffic to your blog through Twitter? What has been your most effective Twitter marketing tactic?