As I said in my post last week, I want to share with the world all the knowledge that I’ve gained over the past two years on my journey to making a strong income online.

new-journeyI think that the best way to do this is to blog my way through a new journey, starting a new project from the ground up and share everything I am doing along the way on this blog… This will include full transparency on the whole process from selecting an idea, building the website, promoting the website and finally monetizing the site. I will also have full transparency on income reports and analytics data from this project so you can see everything that is going on behind the scenes.

It is important that I do not leverage any of my previous work when looking to build up this project as I want to ensure this is a journey that everyone can follow. My existing user databases and social media accounts will not be leverage in promoting this new project. I will also keep my blog posts a few days/weeks behind key stages of the project so that they do not skew any results..

I am planning on starting my new project in the next week so expect my next post very soon.

For now, chill out and get ready to follow me on this new journey.


So, it has been over two years since I last published a post to my blog…. Where has that time gone!

Over the past two years I have gone from being a simple geek who liked to dabble with making websites, blogs and play with ideas of how to make money online to becoming an Internet Entrepreneur who makes over £100k a year from my online ventures.

The time has come for me to start sharing what I have learned with the world and show you how to do the same….

If you want to learn how to make money online and the processes I use to do that then stay tuned to my blog over the coming weeks.

See you all soon!

One of my main goals for this year is to publish a book sharing my knowledge of Conversion Rate Optimisation with all my processes, tips, tricks, hacks and reporting methods.

I have never published a book before so this is a new experience and an exciting journey for me. In order to test the waters and see how hard it is to put the inside of my brain down on paper, I decided to write a short book on one of my favourite topics to see just how hard it would be.

It turned out to be harder than I expected but after a tricky start I managed to find my flow and a system that worked for me.

It now means that I am able to present you with my first masterpiece:

How To Use Psychology To Boost Conversion Rates

psychology-coverUse Psychology To Hack Your Visitors Decision Making Process And Increase Conversions

Learn about the six psychology principles that could have a big affect on your websites conversion rates.

Length: 40 pages (7,500+ words)

Cost: Free (You can make a donation if you wish)

Formats: Kindle, PDF, iPad, iPhone, EPUB

>>Download Now From Leanpub<<

It is my first ever attempt at a book so I hope you will forgive me any silly mistakes and I would love to get your feedback in the comments section below.

I have made a good start on my full book and I am hoping to have it published before the summer so keep your eyes peeled for that one… There is also a chance that I might release a couple more small books before then so that I can have a break from the main book.

Please share it with your friends on Twitter, Facebook, Google+ and others if you enjoy the book as all word of mouth marketing is a great help to self-publishers!

Hope you enjoy!

Improving the load time of your website has been proven many times to be an effective method for improving your websites conversion rate.

speedoI’ve been helping several websites with their site speed optimisation over the past couple of weeks which has highlighted a trend that appears to be affecting many Google Analytics accounts.

This trend is a lack of ‘Site Speed’ data in Google Analytics. In order to make informed decisions you have to have adequate data, if you only have 10 page load samples for a given page then chances are some of those samples do not represent an ¬†accurate picture of the average load time for the page.

By default Google Analytics only collects data on 1% of page loads for their ‘Site Speed’ report and not all visits qualify for tracking depending on the capabilities of the web browser. This means that websites with lower traffic levels will undoubtedly have inadequate data to perform effective site speed analysis.

Luckily Google Analytics provides you with the ability to increase the number of samples that get recorded, all that is required is a small addition to your Google Analytics javascript.

We need to add a call to the _setSiteSpeedSampleRate() function asking Analytics to increase our sample rates. This call needs to be added above the track pageview request, like so:

_gaq.push([‘_setSiteSpeedSampleRate’, 10]);

The above code will increase the sample size percentage from 1% to 10%. I would recommend 10% as a minimum to collect. It is believed that Google will limit samples to 10k per month.

Please go and make this change now so that you get enough site speed data to make informed decisions and don’t rely too heavily on unbalanced data.

As we enter the new year companies around the globe begin to set out their plans for 2014. After the increase in exposure of conversion optimisation in 2013 many companies will be adding it to their plans for the coming year.

In this post I want to highlight a couple of areas of conversion rate optimisation that I think will be popular or emerge to the mainstream this year, they are:

1. Attention Ratio Analysis
2. Loss vs Gain
3. Cost To Value Analysis
4. Segment Analysis
5. VOU (Voice Of User) Analysis

Attention Ratio Analysis
This technique is one that has been around for some time but has never really reached the mainstream audience. It involves working out the ratio of interactive elements on a page against the number of Calls To Action (CTAs).

The ideal ratio can vary slightly depending on the purpose of the page, a good example is that a PPC landing page should have a ratio of 1:1 or as close to it as possible. Many eCommerce stores have pages with ratios of 100:3, this highlights an unbalanced page. Where possible a page should only have 1 CTA, although I know many situations where 2 or 3 are required. If you have more than 3 CTAs on a single page then you most likely need to work on your website structure.

I would advise that if you have a ratio above 10:1 then your page requires optimisation.

Loss vs Gain
This technique is one that has been around for a long time. In many niches you can improve conversion rates by focussing on the gains the visitor will achieve if they convert on your website. However in other niches conversion rates can be improved by focussing on the losses the visitor will suffer if they do not convert.

It is a good idea to test a ‘Loss’ version of your page vs a ‘Gain’ version to get a better understanding of what is the key motivator for your websites visitors. It is often stated that losses are twice as powerful as gains when attempting to persuade a visitor to convert.

Cost To Value Analysis
Cost to Value Analysis has been around for a couple of years now and is growing in importance every year. It is the process of analysing whether the perceived cost of the conversion is outweighed by the perceived value to be achieved by converting.

This means that if you sell your product/service for a small fee, say $5, then you need to ensure that the perceived value of your product/service is that of one worth more than $5.

One of the most commonly seen examples of this in practice is listing the RRP (Recommend Retail Price) next to the price offered. If the RRP is $10 and you are offering it at $5 then you are offering clear value. It should be noted that value is not always monetary. Many products available online offer value by solving a problem being faced by the visitor, if you can highlight how the product can solve their problem then you are offering value, if that value is perceived to be higher than the cost of the product then you will have yourself on the way to a conversion.

Cost to Value Analysis is a great tool to keep in your arsenal.

Segment Analysis
This is very much old hat these days although the number of possible segments is increasing all the time as new touchpoints are introduced and as Internet behaviour matures.

In simple terms no two visits are the same, they could be in seperate countries, speak different languages, be on different browsers, be mobile or desktop or many, many more. This means that you need to segment your analytics data to get an understanding of the problems that are facing certain segments of your visitors.

By breaking your visitors into segments you can avoid making sweeping generalisations about your visitors that leads you to making poor decisions when it comes to making changes to your site.

So, you can look at your visitors who are using mobile devices and determine if they are converting at a level similar to your desktop traffic, if not, why not?

If you have not been segmenting your data for analysis then you should start doing so today, it could be your best decision of 2014.

VOU Analysis
VOU (Voice Of User) Analysis  could become the most effective conversion rate optimisation process in 2014.

VOU Analysis is the process of getting feedback from real visitors on your website, whilst they are on your website. With generic analytics there is a great deal of guess work that has to be added in manually by the analyst. This is because your standard analytics packages are unable to tell you what the user was thinking whilst on your site, what were they hoping to achieve? What are they looking for?

With VOU Analysis you set up several points of contact with your visitors across your website. These could take the form of feedback boxes, live chat boxes or surveys. These can be passively offered to visitors as they browse the site or they can be popped up based on triggers in your journey.

For example, you may have a visitor that has been on the shopping cart page for 3 minutes, this visitor may be confused by something? Looking for something? Unhappy about something? You can take all the guess work out by popping up a live chat box with an operator asking if they can help. The live chat operator can assist in completing the purchase and the web analyst can analyse the chat to discover why the visitor stopped in their journey and implement changes to the website to prevent it happening to other visitors if possible.

These are a handful of areas that I believe are to be important in 2014.

Time To Comment:
What processes/reports/tools do you think will be big in 2014? Can you see anything on the horizon that could come to prominence in 2014? Also, feel free to share your thoughts on my areas above and whether you agree that they will be important in 2014 in the comment section below.